- Unity: According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.
- PDF: Simple Grid
- Arrange the circles and squares to create unity with an invisible grid by positioning, akin to a checkerboard.
- PDF: Dissimilar Elements
- PDF: Placement of Elements
- PDF: Unity and Contrast
- URL: Examples of Unity
- Perspective: sense of distance between elements.
- Similarity: ability to seem repeatable with other elements.
- Continuation: the sense of having a line or pattern extend.
- Repetition: elements being copied or mimicked numerous times.
- Rhythm: is achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.
- Altering the basic theme achieves unity and helps keep interest.