Unity: Design Principle

  • Unity: According to Alex White, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.
  • PDF: Simple Grid
  • Arrange the circles and squares to create unity with an invisible grid by positioning, akin to a checkerboard.
  • PDF: Dissimilar Elements
  • PDF: Placement of Elements
  • PDF: Unity and Contrast
  • URL: Examples of Unity
  • Methods

    • Perspective: sense of distance between elements.
    • Similarity: ability to seem repeatable with other elements.
    • Continuation: the sense of having a line or pattern extend.
    • Repetition: elements being copied or mimicked numerous times.
    • Rhythm: is achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.
    • Altering the basic theme achieves unity and helps keep interest.