Placing Visuals in your layout

  • Placing visuals near the top of the layout. Photos are eye magnets.
  • If your photo has direction, be sure it is pointing to the right.
  • Be careful in the choice to flip photos.
  • Don’t position a visual where it interrupts the flow of the reading copy.
  • Pay attention if you are wrapping text around image. Make sure not to end up with text columns that are too skinny.

Balance Videos

  • Video: Balance
  • Video: Figure-Ground Relationship
  • URL: Design Principles: Space And The Figure-Ground RelationshipThere are three types of figure-ground relationships:
    • Stable
      It’s clear what’s figure and what’s ground. One or the other usually dominates the composition.
    • Reversible
      Both figure and ground attract the viewer’s attention equally. This creates tension, whereby either can overtake the other, leading to a dynamic design.
    • Ambiguous
      Elements can appear to be both figure and ground simultaneously. They form equally interesting shapes, and the viewer is left to find their own entry point into the composition.